Koru vs Career Coaches

What is Koru?

Koru is an AI-powered tool for continuous career documentation and interview preparation. It captures achievements via voice notes, extracts skills and patterns automatically, and produces tangible outputs: STAR stories, tailored CVs, company research briefs. Think of it as a system that handles the capture and conversion work—turning your daily accomplishments into career-ready content 24/7, without scheduling an appointment.

What is Career Coaches?

Career coaches are professionals who provide personalized guidance on career strategy, job search, and professional development. They bring human judgment, industry expertise, accountability, and sometimes valuable connections. Good coaching can fundamentally shift how you think about your career and open doors that tools cannot. The investment is significant ($100-500+ per session), but so is the potential impact.

Key Differences

The distinction isn't AI vs human—it's what each does well. Career coaches excel at strategic direction: helping you figure out what you want, navigating complex career decisions, providing industry-specific insider knowledge, and holding you accountable. Koru excels at capture and conversion: documenting achievements as they happen (not summarizing them later), perfect memory of everything you've shared, and producing interview-ready outputs on demand. Coaches hear summarized versions of your work in scheduled sessions; Koru captures the full context in real-time via voice notes.

Pricing Comparison

Career coaching typically costs $100-500 per session, with packages running $1,000-5,000+ for ongoing relationships. Koru is €20/month for unlimited use. The cost difference is substantial, but they deliver different value. Coaching is high-touch strategic guidance; Koru is continuous documentation and output generation. Many professionals use both: Koru for day-to-day capture and interview prep, occasional coaching for major career decisions.

Who Should Choose Koru?

Koru is ideal for professionals who need continuous career documentation without the cost of regular coaching. If you want to capture achievements as they happen (not try to remember them in a coaching session), if you need tangible outputs like CVs and STAR stories, or if your career direction is clear and you just need help with execution—Koru delivers that affordably, 24/7.

Who Should Choose Career Coaches?

Career coaches make sense for major career inflection points: industry switches, leadership transitions, or fundamental questions about what you want. If you need external accountability to make progress, if your industry has specific insider dynamics a coach can navigate, or if you benefit from human judgment on complex decisions—a good coach is worth the investment. They provide something AI cannot: contextual human wisdom and, sometimes, valuable introductions.